Recently I was walking my dogs when I encountered a "No Parking" sign hidden inside some overgrown shrubs. It reminded me that if you want to influence behavior, you have to be visible. Chances are you already have a website for your artwork, which is a good thing. The days of simply putting your work up in a gallery are over.
Now more than ever it's imperative that you have a digital presence for your art. You want to do whatever you can to help people discover your work. New York Times best selling author and blogger Michael Hyatt addresses this quite well in his book " Platform."
These days having a website isn't enough. Michael Hyatt's book offers a treasure trove of information to help you get noticed in a noisy world. What follows are three simple suggestions that can really help move you forward. I've only begun to work on these tips myself, but I know they are rock solid.
1. Build an email list newsletter. More than Facebook followers and Twitter fans, a viable email list is golden. Being able to directly send emails is a great way to build rapport with your followers and create a relationship. The more people get to know you, the easier it is to introduce them to your art and/or products.
2. Place your email sign up box prominently. Is does you no good to hide your email newsletter sign up box in a hidden place. It should ideally be on the home page of your website, preferably at the top of the page. Offering folks a free gift for signing up is even better, like a print of one of your paintings or a short eBook or resource list you put together. Reward people for subscribing to your newsletter and you build good will and hopefully future collectors.
3. Be professional. Get a professional photographer to take some pictures of you to use on your site, instead of that poorly lit iPhone shot. Make sure the photos of your art are top notch. It's hard enough to sell artwork, so why would you hurt your efforts with lousy photos? Also, a lot of pros use a blog as part of their website, so that collectors and fans can see a bit of the behind the scenes.
People enjoy seeing photos of your studio, your on-location pictures, YouTube videos, etc. Take the time to write a regular, consistent blog and share what you're doing with your fans. Too many artists blog so inconsistently that people lose interest. It takes time and commitment, but your collectors and fans will appreciate it!